Cousins &
Co-Founders
For first cousins who grew up half a country away from each other, we have always felt like we shared a brain and a heart. We’ve both been working in the online marketing world for a combined 10 years in various capacities: Social Media Management, Project Management, Customer Service, and even running a few of our own small businesses, separately. We’d both thought about starting our own Social Media Management firm but it was never "the right time”.
In the Spring of 2022, we found ourselves in-between projects at the same time and were both trying to figure out what was next. That’s when we looked at each other and had the very same thought.
We love this work, we share the same values and a diverse set of skills, and now the opportunity to make it happen was knocking at our metaphorical door. So we swung that door wide open and hit the ground running.
Our Brand Story
At Cedar & Sage Media, we are not just a social media agency; we are storytellers in the digital realm. Specializing in partnering with authors, thought leaders, and change-makers, our mission is to amplify impactful narratives and catalyze positive change.
Our story revolves around creativity as the heartbeat of our work. With a passionate team of social media maestros, we don't just manage accounts; we craft compelling stories that resonate. We take pride in being the digital architects for those who strive to make a difference, helping them broadcast their messages far and wide.
In the vast landscape of social media, we are not just promoters; we are advocates for meaningful content. We thrive on the collaborative energy of our clients, working together to shape narratives that leave a lasting impact.
Meet The Team
I'm living proof that being Free-Spirited and Type-A are not mutually exclusive. A plant-loving, adventure-seeking hippie who is also a meticulous planner, a spreadsheet connoisseur, and a master of charts and graphs? It's me, hi! I bring a unique blend of creativity and strategic thinking to the table, thanks to my background in customer service and sales. I get a kick out of empowering entrepreneurs like you and sharing my knowledge to help you succeed. It's not just a job for me—it's a passion.
My home is nestled in the charming state of Connecticut. In my free time, you'll find me gardening, singing, and caring for my marvelous menagerie of animals with my awesome husband, Jonathan.
Sarah Cook
CXO & Co-Founder
While I might have the heart of a creative, I must confess, I'm also a bit of a list-making maniac, an organization guru, and a self-appointed project manager for everything and everyone around me (in a good way, of course!). Bringing together my passions, skills, and the joy I get from helping others, Sarah and I created a business that's both exciting and fulfilling. The ever-changing online world keeps us on our toes, constantly learning and evolving. And let me tell you, it's pretty darn awesome.
I enjoy any and all kinds of crafting and spend a decent amount of time crocheting random stuffed animals for my loved ones. I live in sunny Colorado with my high-school sweetheart, our two beautiful kids, and our energetic pups, Kobe & Gigi.
Jessie Sledge
COO & Co-Founder
I joined the Cedar & Sage team in the summer of 2023, and it's a match made in heaven! I am the only Canadian on the team, living in Toronto, Ontario. My career spans photography, videography, virtual assistance, and social media management. I'm an adventurous, nature-loving free spirit combined with with an organized, type-A, businesswoman.
I met Sarah and Jessie at one of their client's events where I happened to be the photographer, and we instantly clicked both personally and professionally. We share a lot in common in how we run our businesses and knew we could learn from each other and grow together. I'm a huge fan of both of them and look forward to seeing their business grow. I'm excited to be along for the ride!
Outside of work, I'm a music lover who enjoys live music, dancing, and playing piano. I love spending time with my partner, stepdaughter, and tortoise, Bilbo. I also enjoy hiking, yoga, and anything active, as well as reading and watching anime on my down time.
Shannon Craig
Director of Details
Jonathan is a bit of a wild card—in the best way possible. By day, he's a compassionate Mental Health Nurse at the high school where he and Sarah met, and by night, he's building decks for Magic: The Gathering, diving into his favorite video games, or honing his coding skills. Jonathan and Sarah have been inseparable since high school, and his constant offers to help her advance her business turned into something more—now he's officially part of the team!
Not only is Jonathan a master of strategy in games, but he’s also the Automation Architect of Cedar & Sage Media. He designs automations and builds connections between different platforms, maximizing efficiency and saving our team so much time! His love for learning extends beyond his work, as he’s always exploring new coding projects, hitting the road on his bike, or camping in the great outdoors. When he’s not streamlining systems or adventuring outside, he’s balancing it all with a soft spot for their menagerie of 5 ferrets, 2 dogs, and a cat, keeping everything running smoothly in true Jonathan style.
Jon Hall
Automation Architect
Alana is an LA-based social media specialist, creator, and strategist, helping brands and influencers authentically grow their online presence. She is also a talented photographer, capturing genuine moments in portraiture, fashion, and product photography. With a BA in Public Relations from Cal State Northridge, earned in May of 2021, Alana brings a fresh yet strategic approach to digital storytelling.
As the newest member of the Cedar & Sage Media team, Alana is ready to elevate our video strategy for clients, leveraging her creative vision and expertise in crafting engaging, authentic content that resonates with audiences. Whether behind the lens or behind the scenes, she’s passionate about using social media to drive meaningful connections and growth.
Alana Sitara
Video Visionary
Three things you should know about us
We’re always on the same page
From our family genetics to our interests, we are practically indistinguishable. But don't let our similarities fool you - we each have our own unique set of skills and talents. Together we form a synchronous team; regularly passing work back and forth between each other to collaborate and take advantage of each others strengths.
We are creatives
at heart
Our family is teeming with writers, artists, and makers. We both find peace in making things with our own hands and joy in the act of using our imaginations. Our favorite part of the creative process is finding ways to share our creations in ways that bring others happiness.
We are type A so you don't have to be
We are meticulous about organizing and planning, obsessed with lists and spreadsheets, and have a knack for problem-solving. Being a perfectionist has its perks, but we both are mindful about not letting ourselves (or each other) go overboard.